The WFJ resumes this week

The snail has risen

The Wallfish Journal is back from its self-induced coma of mild seasonal revelry and repose. 

For those that missed it, over the last couple months the publication was on pause to give itself a break, but also take stock in where it’s gone and where it’s going.

The short story is that, commencing later this week, free subscribers will be getting the kind of articles they were getting as before, though at a reduced rate of one per month or less. Paid subscribers will continue to receive WFJ posts once a week, though they will be more varied and experimentative. This could entail short interviews with interesting local food people, essays, opinion, news, recommendations – things like that until it becomes clear what works best.

Thanks to the comments of its readers, the two-month-long intermission turned out to be quite fruitful in gaining some perspective on this publication (e.g. its digestibility, or lack thereof), and how it might continue to exist.

Change to founding member subscriptions

Alongside ‘paid’ and ‘free’ subscriptions, Substack offers a ‘founder’ option. This has been fairly useless to me beyond acting as a kind of tronc for anyone who fancies throwing more investment at the WFJ (tip of the hat to Sam and Henry), while getting its standard benefits in return.

That is, until now, as I’m adapting it into an option for small local food businesses, campaigns, and organisations that are relevant to the WFJ audience to slip some funds in the publication’s direction and in turn be given a feature on the WFJ’s about/supporter page (now front and centre on the WFJ’s home page), as well as various shout-outs wherever appropriate.

If you’re one such business/campaign/organisation, do get in touch.