It is and it is great to open up the doors to peek inside - and be curious. I guess similar to the word ‘food’ that means one thing to one and has a completely different reality to another. Supermarket could be in a similar bracket. I will keep an eye out what you discover.
An interesting note on that topic - whenever I would see the word ‘farm shop’ I had expectations what that meant in terms of provenance - many times I felt disheartened when the farm shop had barely anything to do with the heritage of the food or ingredients. Words, names and labels are an interesting mix.
It is great to get a bit more insight behind the scenes and the motivations of the producers. Thanks you for that.
Plenty of nuance, isn't there. I hope to get more perspectives on supplying supermarkets in the future...
It is and it is great to open up the doors to peek inside - and be curious. I guess similar to the word ‘food’ that means one thing to one and has a completely different reality to another. Supermarket could be in a similar bracket. I will keep an eye out what you discover.
An interesting note on that topic - whenever I would see the word ‘farm shop’ I had expectations what that meant in terms of provenance - many times I felt disheartened when the farm shop had barely anything to do with the heritage of the food or ingredients. Words, names and labels are an interesting mix.
Ah yes, farm shops! A funny beast. They rarely live up to what they promise